With nine out of ten buyers beginning their real estate search online* the plan to sell your home must utilize proper Internet exposure.
Our approach includes websites far beyond sothebysrealty.com in an effort to target buyers on the web. Specifically, we employ ListHub to power the distribution of listings our network represents to all of the leading websites where consumers search for real estate. ListHub also provides comprehensive marketing reports that detail the traffic generated for your home on each of these websites, including sothebysrealty.com.
custom websites
CUSTOM FLASH
CUSTOM FLASH
HTML SITE
PHOTOGRAPHY
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Architectural Photography
Over 84% of homebuyers ranked photography as the most important feature on a real estate website. The hallmark of our success to market your home is our ability to create an extraordinary real estate web site experience. Your home will be featured on sothebysrealty.com utilizing the highest quality photography and online technology available today. sothebysrealty.com offers an immersive photography slide show allowing homebuyers to zoom in on ornate details or expand to full screen on 20 high resolution photographs.
SOCIAL MEDIA
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Navigating the World of Social Media To Expose Your Home
With facebook.com having more than 400 million active users, of which 70% reside outside the United States*, it is crucial that we employ social media efforts where appropriate to help drive awareness of your home. Facebook.com/sothebysrealty is an extension of the brand’s less is more philosophy, communicating lifestyle, extraordinary property and an outstanding network. SothebysRealty, our twitter account, allows hundreds of people and organizations to follow and receive updates on the latest news and information within the Sotheby’s International Realty network. Prospective buyers gather a wealth of information on these social networking sites, which is why we place great effort into gaining presence within these unique personal and professional communication tools.
eGALLERY
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World Class Innovation
eGallery is a real time, dynamic property slide show designed to provide immediate worldwide reach for your home. Exclusively presented on plasma screen televisions in Sotheby’s International Realty offices and Sotheby’s Auction House locations around the world, eGallery’s world-class innovation allows us to uniquely showcase your property like no other company can.
SOTHEBY’S.com
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A Truly Unique Experience
sothebysrealty.com was meticulously designed to provide an exceptional real estate Web site experience for your home that is unlike any other. As the leader in the luxury online space, sothebysrealty.com will showcase your property in a light consistent with the beauty and distinction it deserves. Superior photography, state of the art functionality and enhanced property profiles make this a premier luxury real estate experience for over 400,000 unique monthly visitors seeking extraordinary homes around the corner or around the world.
GLOBAL APPEAL
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Language & Currency Conversion
Through our research we know the type of experience consumers want to have when visiting our website. Therefore your home will be presented in an extremely sophisticated, digital manner where buyers will have the ability to read about your home in different languages and view the cost in their own currency. This provides the universal appeal and options that consumers are looking for when they begin their search for a new home.
FULLERSOTHEBYS.com
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A Truly Unique Experience
With 60% of buyers using the Internet or a real estate professional to find a home they actually purchased*, it is essential that we employ a multi-channel digital marketing plan. Therefore your home will receive targeted ocal exposure on fullersothebysrealty.com that compliments the worldwide reach from sothebysrealty.com. Your home’s presence on fullersothebysrealty.com will be carefully designed to provide an exceptional showcase experience to buyers searching for properties not only by location but also by their desired lifestyle and unique amenities.
REALTOR.com
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An Essential Tool
Realtor.com is the official Web site for the National Association of Realtors and the highest trafficked real estate Web site in the country. Your home’s inclusion on this platform is absolutely essential in the age of digital marketing.
SYNDICATION
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Defined Distribution. Extended Exposure. Real Results
With 60% of buyers using the Internet or a real estate professional to find a home they actually purchased*, it is essential that we employ a multi-channel digital marketing plan. Therefore your home will receive targeted local exposure on fullersothebysrealty.com that compliments the worldwide reach from sothebysrealty.com. Your home’s presence on fullersothebysrealty.com will be carefully designed to provide an exceptional showcase experience to buyers searching for properties not only by location but also by their desired lifestyle and unique amenities.
WSJ.com
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An Essential Tool
The Sotheby’s International Realty brand has recently created a unique, exclusive partnership with The Wall Street Journal through the introduction of The Business of Extraordinary Living microsite. This microsite positions our brand front and center to more than 40 million visitors of The Wall Street Journal’s digital network each month. And with an 89% increase of international traffic to their website*, our relationship with WSJ provides yet another matchless, superior opportunity to market your home globally.
NewYorkTimes.com
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Blobal. Highly Engaged. Influential
Our partnership with The New York Times provides the ability to develop custom and dominant opportunities to create brand awareness and drive qualified leads to the listings represented by our network. This strategic partnership represents several unprecedented and exclusive online opportunities that allow the Sotheby’s International Realty® brand to integrate directly with The New York Times’ editorial content and position the homes our network represents front and center to an audience of nearly 30 million monthly unique users worldwide.
TheGlobeandMail.com
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Circulation – 900,000 / Household Income – $100K +
CONNECTING WITH CANADA’S MOST SOUGHT AFTER AUDIENCE IN BOTH PRINT AND ONLINE. With over 6 national Canadian newspaper awards, The Globe and Mail is Canada’s leading news source, connecting the Sotheby’s International Realty® network to Canada’s most influential readers. Your home will be featured on a full color ad in The Globe and Mail, which reaches more high level executives than any other Canadian newspaper. In addition, traffic driving web banners leading to sothebysrealty.com are featured on theglobeandmail.com, providing even more valuable exposure for your home to this desirable market.
