Powerful Media Parnerships
[frame_center width="400"] http://www.denverrealestatecollection.com/wp-content/uploads/2011/04/MediaPartnershipsCollage.png [/frame_center]
Interactive. Accessible. Engaging.
Our 2011 media strategy is designed to deliver 195 million impressions in an effort to drive incremental brand awareness and direct leads to our network members.
2011 International advertising Campaign
INVITING
A home that welcomes you, an extended invitation encouraging you beyond it’s entryway into unique rooms, passageways and outdoor spaces. It draws you in, insisting on relaxation and repose while gently suggesting you be inspired. Inviting homes define one’s essence.
MAJESTIC
Majesty…a word that conjures up regality. One of stately dignity. It defines what is awe-inspiring, a landscape that takes your breath away with its vastness. It is sky high mountains, never-ending water and green pastures as far as the eye can see. Majestic homes define one’s essence.
INTRIGUING
Some homes arouse curiosity. A sense of wonder overcomes one to know what lies beyond lit doors and windows. It captivates with its fascinating and compelling qualities and draws you into a world that is at once vibrant and comforting. Intriguing homes define one’s essence
HARMONIOUS
This is the luxury of nature. Where home blends seamlessly with its surroundings, allowing you to do so as well. Where the environment is not just a backdrop but an essential component of the beauty of the home. A setting that is a glorious balance of light, landscape and sky. Harmonious homes define one’s essence.
TRANQUIL
A home of tranquility. One that allows you to relax, that whispers soothing harmonies and presents serene vistas. It is a peaceful setting where contemplation occurs and uncertainty disappears. Tranquil homes define one’s essence.
ENDURING
There are homes of enduring greatness. They have been built in times long past but continue to appeal to the modern sensibility. They have stories to tell. They embody permanence, are celebrated in history, yet remain timeless.Enduring homes define one’s essence.
Property Promotion
Exposure
From targeted print advertising vehicles to exclusive digital marketing offerings to exposure via our network of global offices, the property advertising opportunities offered by the Sotheby’s International Realty network include an array of unique and individualized options to successfully market a home.
International Herald Tribune
The International Herald Tribune’s mission is to enhance the global community by creating, collecting and distributing high-quality news, information and entertainment. Our brand’s advertising venture with the IHT utilizes not only their newspaper but also their event wraps, which are distributed at targeted and prestigious events around the world.
Robb Report Collection
The Robb Report Collection is the international buyer’s guide for high-end consumers and succeeds like no other magazine in influencing its highly-acquisitive audience. Our advertising pages are featured in each of the six issues published annually.
Wall Street Journal
The Wall Street Journal remains the global authority for news and information through constant innovation, brand investment and inspiration. Reaching homes of a global affluent audience, our advertising insertion is featured in the U.S., Europe and Asia editions.
Exclusive Marketing Venus
Life Happens where You RESIDE
Circulation: 100,000 • Average Income: $600,000
RESIDE® magazine, honored with the coveted Hermes Platinum Award for outstanding design and editorial creative excellence, celebrates the creative fusion of home, art and living. Each issue allows readers to tour some of the most extraordinary homes around the world and gain key insights into the vitalizing elements of art and real estate. [frame_center width="400"] http://www.denverrealestatecollection.com/wp-content/uploads/2011/04/reside.jpg [/frame_center]
SOTHEYB’S AT AUCTION
A Celebration of Extraordinary Art and Objects on the International Art Market
Circulation: 40,000 • Average Income: $474,000
Sotheby’s at Auction showcases the full range of Sotheby’s offerings around the world. It unites the most important pieces of fine and decorative art and precious objects offered at each of Sotheby’s auction locations: New York, London, Hong Kong, Milan, Geneva, Doha, and Amsterdam. Each issue of Sotheby’s at Auction also features an exclusive and dedicated real estate advertising section designed to provide essential reach and precise marketing to some of the most affluent, educated and international audiences available today. [frame_center width="400"] http://www.denverrealestatecollection.com/wp-content/uploads/2011/04/at.auction.jpg [/frame_center]
INTERNATIONAL WORLD HEROLD TRIBUNE
The International Version of the New York Times
Circulation: 242,073 • Average Income: $286,743
The International Herald Tribune is the international voice of The New York Times and its authoritative journalism reaches 180 countries. The IHT is written for people who know that global events and trends affect their work and their lives. Our partnership with this key daily newspaper goes beyond just the pages we advertise in. We also participate at some of the most prestigious events around the world where our wrap is placed around thousands of copies of this newspaper. Unequivocally, the IHT helps your home reach the world. [frame_center width="400"] http://www.denverrealestatecollection.com/wp-content/uploads/2011/04/herold.jpg [/frame_center]
COUNTRY LIFE
A Must for Discerning European Readers
Circulation: 40,408 • Average Household Income: $140,000+
Country Life is the essential weekly read for those who are passionate about the very best of Britain. Described as “the most quintessential English magazine”, Country Life features thought provoking editorial to effectively attract high net worth readers and is the ideal venue for advertising prestigious property in more than 60 countries. [frame_center width="400"] http://www.denverrealestatecollection.com/wp-content/uploads/2011/04/cl.jpg [/frame_center]
NEW YORK TIMES
Delivering High Loyalty and Engaged Influences
Circulation: 1,500,000 • Average Household Income: $109,304
The New York Times targets the most influential and loyal readers in New York and the nation. Our brand and the homes within our network receive unparalleled recognition and national circulation reaching the most inquisitive minds through the pages of their dedicated luxury real estate section aptly entitled, “Luxury Homes & Estates.” This portion of the magazine showcases luxury properties of all types – from the country’s most exquisite homes to lavish vacation getaways and contemporary masterpieces making this a perfect vehicle to market your home. [frame_center width="400"] http://www.denverrealestatecollection.com/wp-content/uploads/2011/04/nyt1.jpg [/frame_center]
WALL STREET JOURNAL
Helping Readers Understand the World
Circulation: 1,878,927 • Average Income: $315,548
The Wall Street Journal successfully reaches global wealthy individuals seeking to buy or sell exceptional properties of worth. The Journal connects your home to the world’s most affluent buying audience by offering: global reach, geographic flexibility and unique showcasing on wsj1.com. [frame_center width="400"] http://www.denverrealestatecollection.com/wp-content/uploads/2011/04/wsj1.jpg [/frame_center]
THE ROBB REPORT
An Authoritative Voice
Circulation : 200,000+ • Average Household Income : $1,375,000
The Robb Report Collection is unrivaled in its ability to reach deep into the hearts and minds of affluent consumers. The Robb Report Collection succeeds by advising and influencing a highly acquisitive audience, guiding their purchasing decisions for products, services and experiences that will enrich their lives. [frame_center width="400"] http://www.denverrealestatecollection.com/wp-content/uploads/2011/04/collection.jpg [/frame_center]
THE ROBB REPORT EXCEPTIONAL PROPERTIES
Serves the Unique Needs of an Exclusive Market
Circulation: 70,000 • Average Income: $1,200,000
Robb Report Exceptional Properties is an authoritative and captivating resource for this highly active, high-end audience offering valuable insight by focusing on geographic locations, pricing, amenities, style, ownership options, and lifestyles. Robb Report Exceptional Properties serves the unique needs of an exclusive market: the owners, buyers, and sellers of the world’s most desirable properties. No other marketing resource offers a direct line of communication to such an influential group. [frame_center width="400"] http://www.denverrealestatecollection.com/wp-content/uploads/2011/04/rr.exceptional.jpg [/frame_center]
